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- S - $55.62
- M - $55.62
Kids Emma Memma Dress - Orange Butterfly Costume for Book Week
DELIVERY
- Dispatch: Within 24 Hours
- Registered & Express Post for ALL Orders.
- Pick up is available.
- Easy 14 days returns and exchanges
RETURNS
If you do not like the product you can return it within 14 days - no questions asked. This excludes stockings, gloves, swimwear and clearance sale items. We have an easy and hassle-free return policy. Please look at our Delivery & Returns section for further information.
PRODUCT DETAILS
What's in the Box
- Orange Emma Memma dress with butterfly print bodice
- Attached tulle skirt with hand-sewn pink and peach butterflies over orange satin underlayer
This Kids Emma Memma Dress brings ABC Kids' favourite AUSLAN-signing performer to life with her signature orange and butterfly aesthetic. The short-sleeve bodice features Emma's iconic butterfly graphic with a dotted flight path, while the skirt layers soft tulle over orange satin — dozens of dimensional fabric butterflies hand-sewn throughout for that fluttery Emma magic.
Comfortable pull-on design with stretchy bodice and full circle skirt that twirls beautifully. The tulle overlay is sheer enough to show the pink and coral butterflies against the solid orange underlayer, creating depth without scratchy layers. Soft knit bodice moves with your child whether they're signing along to Emma's songs or racing around the playground.
Perfect For
Book Week & School Character Days: Emma Memma's YouTube series and ABC Kids appearances have made her a recognisable Australian children's entertainer — perfect for preschool and kindy book character parades, or any school event celebrating inclusive learning.
Birthday Parties & Themed Events: Natural choice for Emma Memma-themed birthday parties, ABC Kids character meet-and-greets, or dance recitals where your child wants to channel Emma's joyful energy and AUSLAN positivity.
Everyday Dress-Up Play: This one doubles as a favourite dress-up costume at home — the soft fabrics and easy pull-on design mean it's comfortable enough for hours of imaginative play, singing Emma's songs and practising sign language.
How to Wear It
Pair with pink or white sneakers (as Emma wears) and butterfly hair clips or a headband. Keep it simple — the dress already has plenty of visual interest with the dimensional butterflies, so skip heavy accessories.
Parent FAQs
Q: What size should I order?
Check the size chart image for chest and length measurements. The bodice has stretch, so if your child is between sizes and prefers a looser fit, size up — the elastic waist will still sit comfortably.
Q: Can they wear this for active play, or is it delicate?
The butterflies are hand-sewn onto the tulle, so they're secure enough for normal play — dancing, running, twirling. We'd avoid rough surfaces that might snag the tulle, but for indoor parties or playground use it holds up well.
Q: How do I wash this? Will the butterflies fall off?
Gentle hand wash or delicate machine cycle in a garment bag, then air dry. The butterflies are individually tacked and should stay put with careful washing — avoid wringing or tumble drying the tulle.
Q: Does this come with a headband or hair accessory?
No — the package is the dress only. Add butterfly clips or a butterfly headband separately if you want to complete the Emma Memma look.
Care: Hand wash or gentle machine cycle in garment bag, air dry flat to protect tulle and butterfly appliqués.
SHIPPING & RETURNS
Returns Policy
We have a 14-day return policy, which means you have 14 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
To start a return, you can contact us at sales@kidsbookweekcostumes.com.au.
If your return is accepted, we’ll send you a return form, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.
Shipping
We offer Flat Rates $9.8 for Registered Post or $14.8 for Express Post within Australia.