Princess Costumes
Princess Costumes for Kids — Magical, Book Week-Ready and Party Perfect
Princess costumes have topped girls' Book Week lists for decades — and for good reason. Classic princess characters come directly from the world's most beloved storybooks. From Cinderella's glass slipper to Snow White's poison apple, from Rapunzel's tower to the Little Mermaid's ocean kingdom, these characters live in books first, and dressing as them is one of the most authentic ways to celebrate the stories children love.
Our princess costume range covers both the timeless classics and newer storybook heroines. We stock full ball gown sets, princess dress-and-accessory bundles, and simpler everyday princess looks that are comfortable enough for a full school day. All styles are available in a range of sizes, from toddler through to older primary school children.
Free from glitter that falls off after one wear, we focus on costumes that photograph well and hold up to repeated use — whether that's Book Week, a birthday party, or a Saturday morning of imaginative play.
Princess Characters in Our Range
- Cinderella — the iconic baby-blue ball gown is one of the most-ordered princess costumes every year. We also carry the lesser-known "servant Cinderella" ragdress for children who love the full story arc.
- Snow White — the yellow-and-blue colour-blocked dress is immediately recognisable and a perennial top seller at Book Week time.
- Rapunzel — flowing purple and pink gowns with a braided hair accessory. Perfect for children who love the magical tower story.
- Sleeping Beauty / Aurora — the classic pink gown is a soft, comfortable choice for younger children who love the fairytale.
- Little Mermaid / Ariel — iridescent shell-top and mermaid tail skirt sets are popular for indoor events and seated parades.
- Belle — the golden ball gown from Beauty and the Beast is one of the most sophisticated princess costumes in our range — a favourite for older primary school girls.
- Generic Princess Sets — for children who want to create their own princess, our mix-and-match gown, tiara, and wand sets let them build a unique character.
Choosing a Princess Costume for Book Week
- Connect to the book. At Book Week, any princess costume becomes stronger when your child can name the storybook it's from. Bring the book to the parade — it makes the costume 10x more impressive to judges.
- Think about comfort for an all-day wear. Scratchy petticoats and heavy ball gowns look beautiful in photos but aren't always comfortable in a classroom. Look for lightweight fabrics and built-in shorts or leggings under fuller skirts.
- Size up for uniform layers. If your child will be wearing the costume over their school uniform, order one size larger than usual. Many of our princess gowns are designed to fit over standard school clothing.
- Accessories complete the look. A tiara, wand, and the right shoes can transform a simple gown into a full princess character. Browse our accessories range for tiaras, wands, and gloves to complete the outfit.
Frequently Asked Questions — Princess Costumes
Are princess costumes appropriate for Book Week?
Yes — princess costumes are one of the most classically appropriate Book Week choices. Cinderella, Snow White, Rapunzel, Sleeping Beauty, and similar characters originate in published storybooks and are universally recognised by teachers and judges. Make sure your child knows the story and can name the book their character is from — that's what transforms a costume into a true Book Week entry.
What are the most popular princess costumes for girls?
Australia's most popular princess costumes for girls are Cinderella (blue ball gown), Snow White (yellow and blue dress), Rapunzel (purple and pink), and Sleeping Beauty (pink). Belle's golden gown is very popular with older girls. For something different, our Little Mermaid sets and generic princess gowns in unusual colours are also strong sellers.
Do princess costumes come in toddler sizes?
Yes — our princess costume range starts from toddler size (12–18 months) and goes up to older primary school children. Younger children tend to love the simpler, softer A-line gown styles, while older girls often prefer the more elaborate full ball gown sets with petticoats and accessories.
Can princess costumes be worn to parties and not just Book Week?
Absolutely — our princess costumes are designed for repeated use. They work for birthday parties, playdate dress-up, ballet recitals, Halloween, and school events beyond Book Week. Many families use the same costume across multiple events throughout the year. We choose fabrics that machine-wash well so the costume looks fresh each time.
Do the princess gowns include a petticoat?
Some of our fuller ball gown styles include a built-in petticoat or underskirt for volume; others are sold separately. Each product listing specifies exactly what is included in the set. For additional volume, petticoats are available separately in our petticoats and tutus range.