{"product_id":"kids-emma-memma-dress-orange-butterfly-costume-for-book-week","title":"Kids Emma Memma Dress - Orange Butterfly Costume for Book Week","description":"\u003ch3\u003eWhat's in the Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOrange Emma Memma dress with butterfly print bodice\u003c\/li\u003e\n\u003cli\u003eAttached tulle skirt with hand-sewn pink and peach butterflies over orange satin underlayer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis Kids Emma Memma Dress brings ABC Kids' favourite AUSLAN-signing performer to life with her signature orange and butterfly aesthetic. The short-sleeve bodice features Emma's iconic butterfly graphic with a dotted flight path, while the skirt layers soft tulle over orange satin — dozens of dimensional fabric butterflies hand-sewn throughout for that fluttery Emma magic.\u003c\/p\u003e\n\n\u003cp\u003eComfortable pull-on design with stretchy bodice and full circle skirt that twirls beautifully. The tulle overlay is sheer enough to show the pink and coral butterflies against the solid orange underlayer, creating depth without scratchy layers. Soft knit bodice moves with your child whether they're signing along to Emma's songs or racing around the playground.\u003c\/p\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBook Week \u0026amp; School Character Days\u003c\/strong\u003e: Emma Memma's YouTube series and ABC Kids appearances have made her a recognisable Australian children's entertainer — perfect for preschool and kindy book character parades, or any school event celebrating inclusive learning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBirthday Parties \u0026amp; Themed Events\u003c\/strong\u003e: Natural choice for Emma Memma-themed birthday parties, ABC Kids character meet-and-greets, or dance recitals where your child wants to channel Emma's joyful energy and AUSLAN positivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEveryday Dress-Up Play\u003c\/strong\u003e: This one doubles as a favourite dress-up costume at home — the soft fabrics and easy pull-on design mean it's comfortable enough for hours of imaginative play, singing Emma's songs and practising sign language.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Wear It\u003c\/h3\u003e\n\u003cp\u003ePair with pink or white sneakers (as Emma wears) and butterfly hair clips or a headband. Keep it simple — the dress already has plenty of visual interest with the dimensional butterflies, so skip heavy accessories.\u003c\/p\u003e\n\n\u003ch3\u003eParent FAQs\u003c\/h3\u003e\n\u003ch4\u003eQ: What size should I order?\u003c\/h4\u003e\n\u003cp\u003eCheck the size chart image for chest and length measurements. The bodice has stretch, so if your child is between sizes and prefers a looser fit, size up — the elastic waist will still sit comfortably.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Can they wear this for active play, or is it delicate?\u003c\/h4\u003e\n\u003cp\u003eThe butterflies are hand-sewn onto the tulle, so they're secure enough for normal play — dancing, running, twirling. We'd avoid rough surfaces that might snag the tulle, but for indoor parties or playground use it holds up well.\u003c\/p\u003e\n\n\u003ch4\u003eQ: How do I wash this? Will the butterflies fall off?\u003c\/h4\u003e\n\u003cp\u003eGentle hand wash or delicate machine cycle in a garment bag, then air dry. The butterflies are individually tacked and should stay put with careful washing — avoid wringing or tumble drying the tulle.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Does this come with a headband or hair accessory?\u003c\/h4\u003e\n\u003cp\u003eNo — the package is the dress only. Add butterfly clips or a butterfly headband separately if you want to complete the Emma Memma look.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Hand wash or gentle machine cycle in garment bag, air dry flat to protect tulle and butterfly appliqués.\u003c\/p\u003e\n\u003c!-- search-aliases:v1 --\u003e\n\u003cdiv class=\"search-aliases\" style=\"display:none\" aria-hidden=\"true\"\u003eemma memma | emma memma costume | emma memma dress | abc kids emma | auslan signing costume | orange butterfly dress | emma memma birthday | emma memma outfit\u003c\/div\u003e\n","brand":"Rubies","offers":[{"title":"T","offer_id":52547610706194,"sku":"dp7537-T","price":55.62,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":52547610738962,"sku":"dp7537-S","price":55.62,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":52547610771730,"sku":"dp7537-M","price":55.62,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8382\/6962\/files\/1_c7c72a60-2b5c-4ce4-b200-71af1f564b36.jpg?v=1785118083","url":"https:\/\/kidsbookweekcostumes.com.au\/products\/kids-emma-memma-dress-orange-butterfly-costume-for-book-week","provider":"Kids Book Week Costumes","version":"1.0","type":"link"}